L.E.K. Executive Insights: Customer Excellence and Business Model Innovation for MedTech Companies

Customer excellence is a new way for MedTech companies to engage with their customers in a more effective way. It's different than product excellence which is very focused on the products. Customer excellence is focused on all of the related services and what customers truly need. Product excellence was critical 10-15 years ago. Now, as the market is evolving, we're seeing the importance of focusing on customer excellence through four pillars:

  1. Develop a deep understanding of hospital customers' needs
  2. Develop integrated solutions with value-added services and products
  3. Clearly articulate your value proposition
  4. Ensure your value proposition is presented to the right audience by the right team

Learn how to be truly valued partners, delivering seamlessly integrated solutions to help solve hospitals' challenges and win in the future. L.E.K. Managing Director Jonas Funk delivers this Executive Insights which can be found in full here: http://www.lek.com/our-publications/lek-insights/customer-excellence-medtech-medical-device-innovation 

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