Edge Strategy: Tapping Potential at the Edge of your Core Business

 L.E.K. Managing Directors Dan McKone and Alan Lewis encourage executives to look for the enormous, untapped source of profit that exists on the edge of their core business through the sale of ancillary goods and services that actually make a customer's interaction with the business more complete. What are some Edge Strategies in action? What are Edge options? How can businesses employ Edge Strategy to build their core offerings? This powerful concept will give you further insight into developing and applying an Edge Strategy mindset.

 
The full text of this particular case study can be found here: http://www.lek.com/our-publications/lek-insights/the-edge-strategy-strategies

 

All of this is wrapped up in their book, "Edge Strategy: A New Mindset for Profitable Growth," on sale January 19, 2016 on amazon.com 

 

Read the other Edge Strategy Executive Insights:

 

Connect with L.E.K. Consulting here:

Boomeranging Back to L.E.K. Consulting

Over a decade ago, I arrived fresh-eyed and bushy-tailed at L.E.K. Consulting in Boston, ready to tackle the big world of management consulting. I...

Perspective from an L.E.K. Summer Associate

Over the course of my summer internship, I had the opportunity to meet many wonderful and inspiring women at L.E.K. Before I even stepped foot in...

A Day in the Life – First-year Consultant

Hi All! I am Laura, a first-year Consultant based in L.E.K.’s Boston office. I have been at the firm for almost one year – joining first as a...

The Support from L.E.K.'s Women's Network

 

A Day in the Life as an Associate Consultant

A common L.E.K. saying is that no two days here are ever the same. 8:30am: Arrive at the office a bit earlier than normal to sift through emails,...

From the Hospital to Consulting: A Less Traveled Path to L.E.K.

During my first year at business school, every time I met a former L.E.K. Associate, I was impressed by their analytical insight, business acumen...